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Promotions

The Promo Post-Mortem

Gross revenue is the number that lies to you. Here is the arithmetic that tells you whether a promotion was actually worth running.

What is inside

  • 1The five numbers you need, and the one everybody skips because you have to wait 45 days for it.
  • 2A worked example where revenue rose 67 percent and the business made less money.
  • 3The prompt that runs the whole analysis in about twenty minutes.

Keep going

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