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Fundraising

The Fundraising Files

The five questions I ask founders after the deck closes, and what I am actually listening for in each answer.

What is inside

  • 1Question 1, what is your weakest slide and why. Founders who did not write their own deck go quiet here.
  • 2Question 2, how do you get your first 1,000 customers without paid spend. We will run ads is not a strategy, it is a line item.
  • 3Question 3, your real unit economics and what breaks at 5x. Real price after fees, returns and commissions.
  • 4Question 4, if your biggest assumption is wrong by 50 percent. I am not testing the number, I am testing whether you can hold projections loosely and still believe in the business.
  • 5Question 5, does your customer come back, or are you rebuilding from zero every month.

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